About Us

Let me introduce you to Eliza Doolittle!

Our family business started from very small and humble beginnings!  My mum loved sewing and began making little girls dresses from remnants of material . She rented a stall on Rugby market and soon was struggling to keep up with the demand.  Quite an achievement as ‘handmade’ was definitely not on trend back then!  She started supplementing her stock with readymade garments sourced from London wholesalers and taking a huge leap of faith, took on a tiny shop in Sheep Street in Rugby town centre.  

Now nearly 40 years on, and several premises later, Eliza Doolittle is the ‘go to’ shop in the area for something gorgeous, something different from high street brands, but something affordable!  

We offer leading Spanish brands like Mayoral and Miranda, Kite’s colourful organic cotton range and traditional baby wear in pastel shades from Dandelion.  Something to suit every taste!  We specialise in well priced occasion wear including christening wear and jacket suits for boys.   

We believe in offering a helpful, friendly and personal customer service both instore and online. Do contact us if you need further product information and advice.


Linda, owner Eliza Doolittle